The Million Fan Salute
PRODUCT WEBSITE, GAMEDAY & IN-PERSON EVENTS – MADE WITH USAA + THE NFL
TL;DR
I led the creation of the Million Fan Salute for USAA, the NFL's Official Military Appreciation Sponsor, uniting fans in honoring the military through an interactive web experience and charitable contributions.
MY ROLE
Responsive Design, Creative Direction, UX Strategy, Concept Development, Web Design, Development Handover, Stakeholder Reviews, Workshop Development Gaps
PEOPLE
1x UX Designer
1x Visual Designer
1x Product Managers
1x Software Developers
TIMELINE
2 Months
USAA gave our creative team a fantastic job: we had to create the Million Fan Salute, the NFL's Official Military Appreciation Sponsor. This annual event was all about showing love to the brave men and women of the US Armed Forces, both online and in NFL stadiums.
Our task was to build an interactive experience that could capture all the excitement of the in-stadium celebration and give football fans a chance to show their support. Our audience was made up of NFL enthusiasts, patriots, and military service members.
So, what did we do? We came up with the Million Fan Salute website experience. It allowed fans to salute on behalf of their favorite team, with a chance to win $20,000 to their local military unit. But we didn't stop there – the campaign donated a cool $1 million to the USO to help America's military service members. We even had an awesome "Salutes Around the World" map that showed the engagement results from New England all the way to Seattle. The Million Fan Salute wasn't just a nod to the military; it let fans and patriots join in the appreciation too.
USAA honored service members and veterans with special on-field recognition during NFL game days. This included a standing ovation from the crowd, a video tribute, a mass signage reveal, and a special award presented by a USAA representative.
THE MILLION FAN SALUTE DIGITAL EXPERIENCE
In addition to making it easy to salute – just a few clicks to show your appreciation, fans had the option to salute directly from the microsite on their desktop, mobile device or tablet. The responsive design ensured the user had every opportunity to engage, but never with a watered-down experience. Facebook integration and social sharing was another way to earn extra votes for your team.
We made it easy to show your appreciation with just a few clicks. Our responsive design ensures users have an optimal experience, no matter the device. Plus, with Facebook integration and social sharing, they can earn extra votes for their team.
Our dynamic “Salutes Around the World” map is floodlit, globally visualizing engagement results. In short, USAA’s Million Fan Salute is giving the U.S. Military a traditional Gatorade shower, and NFL fans all over the world are helping us lift the cooler.
USAA's Million Fan Salute saw more than 1.2 million messages of appreciation from fans across the country. The campaign also donated $1 million to the USO to strengthen America's military service members.
The "Salutes Around the World" map was a dynamic visual of the engagement results. The Million Fan Salute united USAA and the NFL to thank the military, and gave fans and patriots alike the chance to do the same. It was a traditional Gatorade shower for the U.S. Military, with NFL fans helping to lift the cooler.